Our Conservation Mission
Conservation Commitment
Ton Ton was built around a love for fishing, wild places, and the responsibility that comes with them. Our goal is to do more than represent the lifestyle. We want to help protect the waters and habitats that make it possible.
Our pledge is simple. We plan to donate ten percent of Ton Ton profits to charitable funds supporting environmental conservation, with a focus on protecting fisheries and preserving wild ecosystems.
As the brand grows, so will the impact.
Where We Plan To Give
Trout Unlimited
Cold Water Habitat Restoration
Trout Unlimited is a science driven nonprofit that restores and protects the cold water streams and watersheds that sustain trout and salmon across the United States.
This work is critical because trout are indicator species. When trout populations are healthy, it means the entire watershed is functioning properly. Unfortunately cold water habitat is being lost due to warming streams, sediment buildup, and degraded streamside vegetation.
Donations help fund real, measurable conservation projects such as:
• Removing or modifying culverts and dams so trout can reach spawning habitat
• Restoring stream banks and vegetation to cool water temperatures
• Improving in stream structure such as pools, riffles, and woody cover
• Securing public access easements for anglers
This is conservation you can see and experience firsthand. Restored streams support more fish, better size structure, and long term ecosystem health that benefits anglers and wildlife for generations.
Junglekeepers
Amazon Rainforest Protection
We also plan to support Junglekeepers, an organization dedicated to protecting the Amazon rainforest through direct land stewardship and conservation enforcement.
Protecting the Amazon protects far more than trees. It safeguards biodiversity, freshwater systems, and one of the most important ecosystems on the planet.
Supporting rainforest protection aligns with our belief that conservation should extend beyond the waters we fish to the global environments that sustain life as a whole.
Transparency And Accountability
We want this pledge to be real, trackable, and accountable.
As Tõn Tõn grows, we plan to share updates on:
• Total dollars donated
• Where those funds were directed
• What those contributions helped support
Our goal is to build a brand that gives back to the environments that inspire it.